It all started when...

A digital transformation and innovation executive with an entrepreneurial passion for driving change and guiding corporate leaders on how to leverage key technology trends, transform technology and organization operations to drive competitive advantage. Over 20 years of technology experience in financial services, CPG and technology industries.

Held leadership roles and strategy consultant to several Fortune 500 companies, leading digital transformation initiatives from start through to execution. At Deloitte Consulting, she led a digital transformation initiative to bring a county juvenile justice and child welfare systems into the digital realm in order to provide family focused care; at SilverStream Software she helped turn around a $17 million digital transformation project Marsh & McLennan Companies to bring customer, employees and public online into a single platform, all managed by one of the original content management systems; at Bear Stearns, she was promoted to become one of the youngest female Managing Directors in the IT department, overseeing the creation of several cutting edge digital initiatives, including the creation of a centralized data repository, which would be later termed, “data warehouse”, which enabled the Asset Management Department to realize a six times greater efficiency in both timing and accuracy of its financial reporting.

Most recently leading critical corporation initiatives in digital enablement where she spearheaded one of Estee Lauders most high-profile digital transformation programs, moving salesforce training from 100% offline to 100% digital, realizing a 35% increase in IPT and 11% sales, as well as leading the launch of Reckitt Benckiser North America, Digital and Innovation Department, building the firm’s initial web factory operating model, as well as leading a digital core assessment strategy to transform the IT department into a digital capability center, realizing 200% reduction in technology licensing fees and 250% in implementation cost, increasing time-to-market for key initiatives to advance ecommerce sales and consumer engagement targets.

Experience serving as an advisor and interim CTO for several startups, including spearheading the launch of the first multi-platform, mobile-targeted music service in the Middle East, Africa and Asia that sold for over $125M, as well as being the only female and technologist on the board of one of the first startup SEF trading platforms to launch in the market, recently acquired by the CBOE.

A BS in Entrepreneurship & Finance from the University of Arizona, including a degree in the University’s top seeded Entrepreneurship Program, and an MBA from University of Oxford, England.